were relegated to their respective regions, which is kind of breathtaking when you think about the size of the global Spanish-language audience and marketplace.” “Looking at the overall market, there has never been a truly global Spanish-language media company,” Davis said in an interview. The union is designed to position Televisa-Univision as a global force in streaming. The Televisa deal is expected to close later this year. It will be managed by Univision Chief Executive Wade Davis, a former top Viacom executive who put together the investor group that purchased Univision late last year from a consortium of U.S. The new entity, which will be known as Televisa-Univision, will be the world’s largest Spanish-language media company. The historic merger represents a dramatic retrenchment for media scion Emilio Azcárraga Jean, whose family has long been among Mexico’s powerbrokers because of its ownership of Televisa and its vast media holdings. The companies jointly announced the move late Tuesday, formalizing a process that began quietly after Univision came under new ownership late last year. There’s also a brand new Simon Cowell backed competition show for the best Latin boy band called La Banda that looks very exciting and will for sure have tons of opportunities to integrate social.Univision Communications and Grupo Televisa plan to merge their entertainment assets to create a powerful new Spanish-language media company with one foot in the United States and the other in Mexico. We’re excited to see what the media giant has planned as we get closer and closer to the World Cup, which they’ll be airing.
Additionally, across the broad portfolio of accounts, Univision has generated organic growth of Facebook fans and Twitter followers by 243% since the beginning of 2013. Univision has nearly doubled (+91%) the number of people tweeting while watching TV, higher than any major English language broadcast or cable network.The 2014 “Premio Lo Nuestro” preceding red carpet special was the most socially-engaged red carpet show of 2014, ahead of the Oscars, GRAMMYs, Golden Globes and MTV Music Awards.
Univision’s social media platforms are building engagement and connection with our fans.Univision’s UVideos app was the most downloaded app in 2013, while the Univision Deportes app had the most downloads in a single month in 2013, due to the Gold Cup in July. There were nearly 5 million total app downloads in 2013, 30% more than 2012.Univision Digital consistently has more mobile only traffic compared to other broadcast sites – 3 in 5 Univision Digital unique visitors access the site using only a mobile device. In 2014, Univision Digital is seeing an average of 6.7 million monthly multiplatform unique visitors.Univision Digital is the #1 multiplatform site for Hispanics (including PC/desktop and smartphone/tablet site traffic activity) with nearly double the number of monthly Hispanic multiplatform unique visitors than its closest competitor ABC (among the broadcast sites) and Terra Telefónica (among its Spanish competitive set.).
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